Connecting the Dots Between Customers, Strategy, and Revenue

I partner with SaaS, health, and financial services companies as a

Fractional CMO or Senior Growth Lead

Bringing full-stack strategy, execution, and accountability without the

full-time overhead.

Top 10% Podcast Globally

B2C → B2B · $10K → Millions in Revenue

6,900+ Downloads

Regulated Industries: HIPAA · FDIC · FAA

Who I Help

B2B SaaS, health, fintech, or regulated industries between $1M–$20M ARR

What I Do

Fractional CMO, GTM strategy, demand gen, partnerships, content

What you get

A senior marketing brain without the $250K salary. Strategy + Execution, on your timeline

Does Any of This Sound Like Your Company?

“We have a marketing team but no real strategy tying it together.”

Everyone’s executing but nothing’s compounding. Campaigns launch, results are unclear, and leadership keeps asking why pipeline isn’t growing.

“We just hit a new revenue milestone and marketing needs to level up — fast.”

What got you to $2M won’t get you to $10M. You need someone who’s built this before and can rebuild it for where you’re going, not where you’ve been.

“We can’t justify a $250K CMO yet…but we desperately need that brain.”

A full-time executive hire is premature. A generalist agency won’t cut it. You need senior strategic leadership that’s actually embedded in your business.

If you nodded at any of these, we should talk.

Book a 30-min call

How We Work Together

A structured engagement model built for B2B companies that need leadership, not another vendor.

01. Diagnostic Weeks 1–2 We audit your full marketing function — positioning, ICP clarity, channel mix, funnel performance, team structure, and pipeline contribution. You walk away with a clear picture of what’s working, what’s broken, and what’s missing entirely. Most clients say this alone is worth the engagement.

02. Strategy & Roadmap Weeks 3–4 I build a 90-day GTM roadmap aligned to your specific revenue targets — with prioritized initiatives, resource requirements, and the metrics your board actually cares about. No bloated strategy decks. A working document your team can execute against tomorrow.

03. Embedded Execution Ongoing · 10–20 hrs/week I work alongside your team as a true leadership partner — not advising from a distance. I run the marketing function, lead your team, build the systems, and iterate based on what the data tells us. You get a CMO-level operator without the full-time overhead.

"Leanne, in two words, is a smart marketer. Has the pulse of the market, creates thoughtful strategy that’s both business-aligned and creative, and understands the data through the cycle of learning-measuring results-next evolution in a way that’s rare. Whether she’s providing outside guidance or acting as a member of a team, with her insightful thinking, get-it-done attitude and fun personality, Leanne is the person you want to work with you on great marketing."

Leanne's ability to inject creativity, common sense, and a customer-centric mindset into her marketing strategy is what sets her apart from most marketers. Her drive, relatability, and passion for marketing are just a few of the intangibles that have helped mold her into the marketing leader she is today.

I worked with Leanne Dow as a freelance graphic designer at Markigy. Leanne impressed me with her skills in marketing strategy, campaign execution, and team leadership. She has a keen eye for identifying market trends and creating effective campaigns. I highly recommend Leanne for any marketing or leadership role.

"Leanne's work was Intuitive and quality work, with attention to detail and market needs."

"Leanne will personally take on your company's needs and problems as if they were her own."

"Data driven and grounded. Pragmatism seems to be rare with marketers, and I really appreciate your ability to stay in scope while still being creative."
"10 out of 10"

Want to Dive Deeper? There's Case Studies

Interested in learning more about my previous work experience?

In each case study you’ll find an analysis, and testimonials from the client/colleagues about how the work impacted them. This is not a comprehensive list of all my work, just a few samples of problems I’ve solved.

Click here to check out these case studies, with a small sample of my work from B2C, B2B2C, B2B

This Engagement Is Built for a Specific Kind of Company

This works best if:

You’re a B2B company between $1M–$20M ARR navigating a growth inflection point
You have a sales motion but marketing isn’t consistently feeding it
You’re in a regulated or complex industry where brand trust and compliance both matter
You want a strategic partner embedded in the work — not a consultant who delivers decks and disappears
You’re open to being challenged on assumptions about your ICP, positioning, and channel strategy

This probably isn’t the right fit if:

You need someone in-office full time
You’re pre-revenue or still validating product-market fit
You want execution-only with no strategic input
You’ve already hired a full-time CMO and need a coordinator

Why a Scientist Who Became a Marketer Thinks Differently

Most marketing leaders learned marketing. I learned how to think — then applied it to marketing.

My background is in Kinesiology and Exercise Physiology. My MBA focused on Entrepreneurial Leadership, taught by active angel investors. Before I ever ran a campaign, I was trained to form hypotheses, design experiments, measure outcomes, and iterate based on evidence; not instinct.

That foundation means I come into a business and ask questions most marketers don’t: Why do we believe this ICP is right? What does the data actually show vs. what do we think it shows? What’s the second-order effect of this channel decision?

I’ve applied that framework in financial services, health and wellness, luxury goods, B2B SaaS, and regulated environments where both precision and creativity are non-negotiable. I’ve worked at companies managing revenue from $10K to billions. I’ve built audiences from zero and rebuilt broken marketing functions inside established organizations.

I also host a top-10% podcast where I interview the CMOs, VPs, and growth leaders shaping how B2B marketing actually works in 2025 and beyond. That’s not a vanity project- it means I’m in constant conversation with the market, and that intelligence comes into every engagement I take on.